---
canonical: "https://www.softatlas.io/onetrust/products/consent-and-preferences"
name: "Consent & Preferences"
provider: "OneTrust"
category: "IT & Security / Privacy & Data Protection / Consent Management"
review_count: 0
ai_powered: false
website: "https://www.onetrust.com/solutions/consent-and-preferences"
updated: "2026-06-18"
---

# Consent & Preferences

By [OneTrust](/onetrust.md)

Consent & Preferences streamlines consent and preference management to enhance consumer transparency and trust.

## Features
- Capture and respect consent at every interaction
- Optimize consent management to grow marketing database
- Build durable, consented datasets for personalization
- Set up consent interfaces based on location, regulation, and industry
- Comply with regional and industry-specific regulations
- Empower users with meaningful choice
- Activate consent across the entire customer lifecycle
- Ensure compliance for website visitors, app users, and marketing subscribers

## Built for
MARKETERS, CUSTOMER_SUPPORT, EXECUTIVES

Source: https://www.softatlas.io/onetrust/products/consent-and-preferences