---
canonical: "https://www.softatlas.io/optimizely/products/analytics"
name: "Analytics"
provider: "Optimizely"
category: "Data & Analytics / Business Intelligence / Business Intelligence Platforms"
review_count: 0
ai_powered: false
website: "https://www.optimizely.com/products/analytics"
updated: "2026-07-20"
---

# Analytics

By [Optimizely](/optimizely.md)

Measure and prove the impact of digital experiences with comprehensive analytics tools.

## Features
- Connect directly to your data warehouse for trustworthy insights
- Conduct Stats Engine-powered A/B tests and feature flags
- Analyze user journeys and conversion segments without SQL
- Define and monitor flexible metrics and models
- Measure feature adoption and retention instantly
- Enable self-serve analytics for business teams
- Integrate experiments and customer data into a single source of truth
- Utilize pre-built AI agents for data analysis

## Built for
MARKETERS, DEVELOPERS, EXECUTIVES

Source: https://www.softatlas.io/optimizely/products/analytics