---
canonical: "https://www.softatlas.io/optimizely/products/content-marketing-platform"
name: "Content Marketing Platform"
provider: "Optimizely"
category: "Marketing / SEO, GEO & Content Optimization / Content Optimization Platforms"
review_count: 0
ai_powered: false
website: "https://www.optimizely.com/products/content-marketing"
updated: "2026-07-20"
---

# Content Marketing Platform

By [Optimizely](/optimizely.md)

Create incredible content at scale, enabling teams to manage and optimize content creation processes efficiently.

## Features
- Automate content planning with AI-powered shared calendars
- Create on-brand content at scale with automated compliance checks
- Store and manage all content in a centralized digital asset management system
- Tie content performance directly to revenue for strategic insights
- Use AI agents to brainstorm ideas and write first drafts
- Standardize intake and automate approvals to eliminate bottlenecks
- Integrate with creative, social, sales, and marketing automation platforms
- Test, personalize, and optimize content continuously

## Built for
MARKETERS, OPERATIONS, EXECUTIVES

Source: https://www.softatlas.io/optimizely/products/content-marketing-platform