---
canonical: "https://www.softatlas.io/optimizely/products/digital-asset-management"
name: "Digital Asset Management"
provider: "Optimizely"
category: "Design & Creative / Digital Asset Management / Content Operations DAM"
review_count: 0
ai_powered: false
website: "https://www.optimizely.com/products/asset-management"
updated: "2026-07-20"
---

# Digital Asset Management

By [Optimizely](/optimizely.md)

Govern and reuse digital assets effectively to streamline content management and ensure brand consistency.

## Features
- Unify content lifecycle management
- Enable AI-powered asset search and auto-tagging
- Implement enterprise-grade governance with permissions and compliance
- Integrate seamlessly with existing tools for connected workflows
- Drag and drop assets into CMS pages and A/B tests
- Utilize pre-built AI agents for content personalization
- Manage briefs to distribution in a single space
- Maintain a single source of truth for digital assets

## Built for
MARKETERS, OPERATIONS, EXECUTIVES

Source: https://www.softatlas.io/optimizely/products/digital-asset-management