---
canonical: "https://www.softatlas.io/optimizely/products/experimentation"
name: "Experimentation"
provider: "Optimizely"
category: "Marketing / Email Marketing / A/B Testing"
review_count: 0
ai_powered: false
website: "https://www.optimizely.com/products/experimentation"
updated: "2026-07-20"
---

# Experimentation

By [Optimizely](/optimizely.md)

Continuously test, personalize, and optimize digital experiences to improve customer touchpoints and prove business impact.

## Features
- Run multivariate tests with AI assistance
- Launch no-code experiments quickly
- Use a visual editor for fast web testing
- Integrate experimentation data across the customer lifecycle
- Personalize experiences using behavioral data
- Release changes safely with feature management
- Connect experimentation with existing applications
- Receive AI recommendations for next tests

## Built for
MARKETERS, DEVELOPERS, EXECUTIVES

Source: https://www.softatlas.io/optimizely/products/experimentation