Intuitive GA alternative, but the loss of free features hurts

Pros:

• Far more intuitive than Google Analytics: Dashboards and reporting are remarkably easy to pick up, allowing new users to become fully autonomous in no time.
• Built-in Tag Manager: Having web analytics and tag management integrated into a single interface simplifies the entire tracking workflow.
• Actionable data visualization: Building clean, readable reports requires virtually no prior technical training.

Cons:

• Frustrating shift in pricing and features: It used to offer a generous free tier that included the consent management module. Stripping out the built-in consent banner and tightening the paid paywall feels disappointing—especially when AI now makes setting up alternatives like Mixpanel or GA4 much simpler.