Causal Lift
No reviews yetCausal Lift is Polar Analytics' incrementality testing product: geo-based experiments read against a synthetic control, each one scoped, executed and interpreted by a Polar data scientist. It is priced per test and sold outside the core analytics plan.
Marketing Mix Modeling & Incrementality
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Features
Run geo-based experiments read against a synthetic control
Have each test scoped, executed and interpreted by a Polar data scientist
Test Google Ads, YouTube, Meta, TV and, in the United States, TikTok
Measure sales across Shopify, Amazon and physical stores
Pay per test, with a price that scales with revenue
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