---
canonical: "https://www.softatlas.io/polar-analytics/products/causal-lift"
name: "Causal Lift"
provider: "Polar Analytics"
category: "Marketing / Marketing Analytics / Marketing Mix Modeling & Incrementality"
review_count: 0
format: "CORE_PRODUCT"
ai_powered: false
launched: 2025
website: "https://www.polaranalytics.com/l/causal-lift"
updated: "2026-10-12"
---

# Causal Lift

By [Polar Analytics](/polar-analytics.md)

Causal Lift is Polar Analytics' incrementality testing product: geo-based experiments read against a synthetic control, each one scoped, executed and interpreted by a Polar data scientist. It is priced per test and sold outside the core analytics plan.

## Features
- Run geo-based experiments read against a synthetic control
- Have each test scoped, executed and interpreted by a Polar data scientist
- Test Google Ads, YouTube, Meta, TV and, in the United States, TikTok
- Measure sales across Shopify, Amazon and physical stores
- Pay per test, with a price that scales with revenue

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/polar-analytics/products/causal-lift