---
canonical: "https://www.softatlas.io/postal/products/postal-abm"
name: "Postal ABM"
provider: "Postal"
category: "Sales / Sales Engagement / Sales Engagement Platforms"
review_count: 0
ai_powered: false
launched: 2025
website: "https://postal.com/solutions/abm"
updated: "2026-07-30"
---

# Postal ABM

By [Postal](/postal.md)

Postal ABM provides a comprehensive campaign dashboard to help nurture target accounts at scale, supporting account-based marketing strategies.

## Features
- Programmatically send direct mail, gifts, and swag to target accounts
- Use intent signals from Salesforce to automatically trigger gifting campaigns
- Track campaign success by accounts engaged and revenue generated
- Get visibility into lifetime engagement and spend on an individual or account
- Connect online and offline ABM efforts without stitching data from multiple platforms
- Generate more leads leveraging the offline channel in ABM and brand strategies
- Increase meetings booked and deal velocity with personalized gifts
- Build customer loyalty by celebrating milestones and big wins

## Built for
MARKETERS, SALES, CUSTOMER_SUPPORT

Source: https://www.softatlas.io/postal/products/postal-abm