Probance

Probance provides a marketing automation platform for e-commerce and retail brands with complex catalogs and customer data. Each client gets a dedicated customer and product database built from its CMS, ERP, CRM, e-commerce and in-store sources, supporting multi-country, multi-language and multi-brand setups. On top of this data, marketers run automated scenarios across email, SMS, RCS, web push, on-site messages, call center and paper mail. A recommendation engine suggests alternative, complementary and trending products according to rules set per scenario and moment. Predictive models score customers on purchase propensity and churn. Probance also delivers the setup itself, with connected data, live scenarios and finished templates, so brands with small teams can start selling quickly.