---
canonical: "https://www.softatlas.io/pros/products/real-time-dynamic-pricing"
name: "Real-Time Dynamic Pricing"
provider: "PROS"
category: "Sales / CPQ, Proposals & Pricing / B2B Price Optimization"
review_count: 0
ai_powered: true
website: "https://pros.com/products/real-time-dynamic-pricing-software"
updated: "2026-10-05"
---

# Real-Time Dynamic Pricing

By [PROS](/pros.md)

Software that enables airlines to adjust prices in real-time based on market demand and other factors to maximize revenue.

## Features
- Calculate availability in real time
- Optimize pricing based on demand and capacity constraints
- Deliver competitive pricing instantly across every channel
- Prevent revenue leaks by delivering relevant prices
- Lower IT costs by managing high volumes of availability requests
- Support transition toward class-free continuous pricing
- Use AI-driven continuous pricing for precise fare adjustments
- Present more precise offers using neural networks

## Built for
SALES, OPERATIONS, EXECUTIVES

Source: https://www.softatlas.io/pros/products/real-time-dynamic-pricing