---
canonical: "https://www.softatlas.io/pubmatic/products/pubmatic-activate"
name: "PubMatic Activate"
provider: "PubMatic"
category: "Marketing / Advertising / Programmatic Advertising"
review_count: 0
format: "CORE_PRODUCT"
ai_powered: false
launched: 2023
website: "https://marketech-apac.com/pubmatic-launches-end-to-end-supply-path-optimisation-solution-activate/"
updated: "2026-11-02"
---

# PubMatic Activate

By [PubMatic](/pubmatic.md)

Buyer tool for executing direct deals for video and connected TV with publishers without a demand-side platform in the path.

## Features
- Set up direct deals with publishers
- Shorten the supply path for buyers
- Activate video and CTV inventory
- Measure campaign delivery
- Optimize deals against buyer goals

## Built for
MARKETERS

Source: https://www.softatlas.io/pubmatic/products/pubmatic-activate