---
canonical: "https://www.softatlas.io/pubmatic/products/pubmatic-sell-side-platform"
name: "PubMatic Sell-Side Platform"
provider: "PubMatic"
category: "Marketing / Advertising / Programmatic Advertising"
review_count: 0
format: "PLATFORM_PRODUCT"
ai_powered: true
website: "https://pubmatic.com/publishers/"
updated: "2026-11-02"
---

# PubMatic Sell-Side Platform

By [PubMatic](/pubmatic.md)

Supply-side platform that lets publishers monetize web, app, video and CTV inventory through programmatic auctions with yield controls and header bidding.

## Features
- Sell ad inventory in programmatic auctions
- Run header bidding through OpenWrap
- Optimize yield across demand sources
- Monetize CTV and video inventory
- Control floors and brand safety settings
- Report on revenue and buyer performance

## Built for
MARKETERS, OPERATIONS, EXECUTIVES

Source: https://www.softatlas.io/pubmatic/products/pubmatic-sell-side-platform