---
canonical: "https://www.softatlas.io/recast/products/geolift-by-recast"
name: "GeoLift by Recast"
provider: "Recast"
category: "Marketing / Marketing Analytics / Attribution Platforms"
review_count: 0
ai_powered: false
website: "https://getrecast.com/geolift-by-recast"
updated: "2026-07-23"
---

# GeoLift by Recast

By [Recast](/recast.md)

GeoLift by Recast allows businesses to design and analyze incrementality experiments, helping to plan tests, pick treatment markets, and build synthetic controls to measure the impact of marketing strategies.

## Features
- Design marketing incrementality experiments in minutes
- Analyze incremental lift with statistical significance
- Preview test precision before launching
- Measure true causality of marketing channels
- Configure spend-up, spend-down, or go-dark tests
- Use synthetic controls for accurate test results
- Test any channel with geographic targeting
- View expected ROI confidence intervals

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/recast/products/geolift-by-recast