---
canonical: "https://www.softatlas.io/recast/products/recast-mmm"
name: "Recast MMM"
provider: "Recast"
category: "Marketing / Marketing Analytics / Campaign Performance Analytics"
review_count: 0
ai_powered: false
website: "https://getrecast.com/mmm"
updated: "2026-07-23"
---

# Recast MMM

By [Recast](/recast.md)

Recast MMM is a marketing mix modeling tool powered by a proprietary Bayesian engine, designed to help businesses forecast revenue, plan media spend, and validate marketing strategies with high accuracy.

## Features
- Forecast revenue with high accuracy using Bayesian modeling
- Plan media spend based on channel performance analysis
- Validate marketing strategies through multi-stage modeling
- Analyze time-varying ROIs for each marketing channel
- Trace branded search spend to channels creating lower funnel demand
- Calibrate model estimates with lift test results
- Estimate incremental revenue from promotions
- Detect data errors automatically before model refresh

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/recast/products/recast-mmm