---
canonical: "https://www.softatlas.io/refer-io/products/recruitment-marketing"
name: "Recruitment Marketing"
provider: "Refer.io"
category: "HR & Talent / Recruiting / ATS / Recruitment Automation"
review_count: 0
ai_powered: false
launched: 2026
website: "https://brand.refer.io/recruitment-marketing"
updated: "2026-07-30"
---

# Recruitment Marketing

By [Refer.io](/refer-io.md)

Recruitment Marketing provides tools and strategies for companies to enhance their recruitment efforts by creating and distributing engaging content to attract the right candidates.

## Features
- Generate job ads and career site content
- Create and distribute social media posts
- Build and manage talent newsletters and job alerts
- Reconnect with past applicants using ATS database
- Track clicks, conversions, and hires
- Tailor messages with AI-powered personalization
- Encourage employee advocacy for job postings
- Optimize job ads for conversion

## Built for
MARKETERS, OPERATIONS, EXECUTIVES

Source: https://www.softatlas.io/refer-io/products/recruitment-marketing