RTB House

RTB House runs a demand-side platform for performance advertising on the open internet. Advertisers, mainly online retailers, travel, marketplace and gaming companies, connect their first-party signals so the platform can bid on display, video and in-app inventory and show shoppable creatives with personalised product recommendations. Its deep learning models are used to find likely converters, recommend products a user has not viewed yet and select ad placements. Campaigns cover retargeting, new customer acquisition, quality traffic and brand awareness, and are offered as a managed service for brands and agencies or through the rtb.com self-service platform for smaller advertisers. The company works with clients across Europe, the Americas, Asia and the Middle East.