---
canonical: "https://www.softatlas.io/rudderstack/products/reverse-etl"
name: "Reverse ETL"
provider: "RudderStack"
category: "Data & Analytics / Customer Data Platforms / Reverse ETL"
review_count: 0
ai_powered: false
website: "https://rudderstack.com/product/reverse-etl"
updated: "2026-10-16"
---

# Reverse ETL

By [RudderStack](/rudderstack.md)

Reverse ETL enables the movement of data from data warehouses back into business applications, allowing for actionable insights and improved decision-making.

## Features
- Sync data from data cloud to over 200 business tools
- Run custom SQL queries on data cloud and sync results
- Map warehouse columns to destination fields using a visual data mapper
- Schedule custom sync intervals with CRON expressions
- Manage reverse ETL jobs with orchestration integrations like Apache Airflow
- Perform real-time data transformations using Javascript or Python
- Ensure data quality and monitor pipelines from a central dashboard
- Turn tables into identify and track calls for downstream updates

## Built for
DEVELOPERS, OPERATIONS, MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/rudderstack/products/reverse-etl