---
canonical: "https://www.softatlas.io/rudderstack/products/rudderstack-profiles"
name: "RudderStack Profiles"
provider: "RudderStack"
category: "Data & Analytics / Customer Data Platforms / Customer Data Platforms"
review_count: 0
ai_powered: true
website: "https://rudderstack.com/product/profiles"
updated: "2026-10-16"
---

# RudderStack Profiles

By [RudderStack](/rudderstack.md)

RudderStack Profiles helps build a customer 360 by resolving identifiers from various sources to create an identity graph, enabling rich context profiles for downstream activation.

## Features
- Resolve identity across data sources to create a customer 360
- Sync customer profiles to business tools for real-time activation
- Model business logic for various entities like users and devices
- Generate auditable and portable code in your data cloud
- Create customer segments and cohorts for audience targeting
- Provide business users with safe access to explore and filter data
- Automatically snapshot identity graphs for machine learning
- Define features declaratively across datasets

## Built for
MARKETERS, DEVELOPERS, OPERATIONS

Source: https://www.softatlas.io/rudderstack/products/rudderstack-profiles