---
canonical: "https://www.softatlas.io/segmentstream/products/measurement-engine"
name: "Measurement Engine"
provider: "SegmentStream"
category: "Marketing / Marketing Analytics / Attribution Platforms"
review_count: 0
ai_powered: false
launched: 2026
website: "https://segmentstream.com/measurement-engine"
updated: "2026-07-23"
---

# Measurement Engine

By [SegmentStream](/segmentstream.md)

The Measurement Engine provides cross-channel attribution, incrementality testing, marginal analytics, and automated budget allocation to optimize marketing spend and measure the effectiveness of advertising campaigns.

## Features
- Perform deterministic identity stitching across devices and touchpoints
- Execute cross-channel attribution with predictive conversion maturation
- Project ROAS using ML-powered cross-channel attribution
- Classify free-text survey responses for self-reported reattribution
- Track CRM funnel attribution from MQL to Closed/Won
- Model marginal ROAS per channel with diminishing returns curve fitting
- Execute automated budget allocation across ad platforms
- Conduct incrementality testing with geo holdout experiments

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/segmentstream/products/measurement-engine