Semrush

Employee at Aymax

Occasional User·France·used it More than 2 years

4

August 2026

A powerful and comprehensive SEO platform

Semrush is a very powerful and reliable platform that covers a wide range of SEO, content, competitive analysis, and digital marketing needs. The depth of the tool is a real strength, although the number of features can sometimes feel overwhelming, and it is not always easy to take full advantage of everything the platform offers.

Paul L.

Marketing·Expert admin·Guest Suite·France

3.5

October 2026

J’utilise Semrush au quotidien pour la recherche de mots-clés, le suivi de positions, l’analyse concurrentielle et l’audit technique. Son principal atout est de tout réunir dans une seule interface, et l’AI Toolkit apporte un vrai plus : on suit des prompts métier pour voir si la marque est citée dans les réponses des assistants IA. En revanche, l’outil montre ses limites sur certains usages. Les estimations de trafic et le profil de backlinks me semblent moins fiables que chez d’autres acteurs, et la facture grimpe vite dès qu’on ajoute des utilisateurs ou des modules. Un bon outil généraliste, mais pas le meilleur sur chaque brique.

Semrush has one of the biggest and oldest keyword databases in the industry, and that is still the main reason to pay for it. Coverage is deep, the historical data is there, and for core SEO and paid search work it stays dependable in a way most newer tools aren't. The one area where I'd temper expectations is the AI SEO add-on. It feels like they built it with the same complexity as their main SEO suite instead of starting small and accurate. The topics it surfaces often don't make sense, and the data from the add-on still isn't available through the API, so you can't pull it into your own reporting or workflows yet.