---
canonical: "https://www.softatlas.io/sitecore/products/sitecore-experience-platform-xp"
name: "Sitecore Experience Platform (XP)"
provider: "Sitecore"
category: "Marketing / Websites & CMS / Web CMS & Digital Experience Platforms"
review_count: 0
ai_powered: true
website: "https://www.sitecore.com/platform/experience-platform"
updated: "2026-10-05"
---

# Sitecore Experience Platform (XP)

By [Sitecore](/sitecore.md)

Sitecore Experience Platform (XP) is a comprehensive digital experience platform that combines content management, personalization, and analytics to deliver personalized customer experiences across multiple channels.

## Features
- Create standout websites and digital experiences with an all-in-one experience platform
- Implement data-driven personalization on any web page powered by real-time data
- Streamline the content authoring experience to build web pages and experiences quickly and easily
- Increase conversions and engagement with intuitive campaign creation and marketing automation
- Test components, versions of a page, or entire page layouts with A/B and multivariate tests
- Collect interaction data and generate actionable insights with machine learning
- Improve site performance and agilely adopt new front-end frameworks with headless architecture
- Manage, design, and create moments that scale with your ambition

## Built for
MARKETERS, DEVELOPERS, EXECUTIVES

Source: https://www.softatlas.io/sitecore/products/sitecore-experience-platform-xp