---
canonical: "https://www.softatlas.io/sprinklr/products/sprinklr-insights"
name: "Sprinklr Insights"
provider: "Sprinklr"
category: "Data & Analytics / Customer Data Platforms / Audience Segmentation"
review_count: 0
ai_powered: true
website: "https://www.sprinklr.com/products/consumer-intelligence"
updated: "2026-07-29"
---

# Sprinklr Insights

By [Sprinklr](/sprinklr.md)

Sprinklr Insights uncovers real-time consumer, product, and market insights to build great products, drive loyalty, and deliver extraordinary customer experiences.

## Features
- Uncover critical consumer insights
- Track mentions, KPIs, sentiments, and trends across channels
- Detect threats to brand reputation in real time
- Benchmark brand and marketing strategy against competitors
- Identify new markets and opportunities
- Capture feedback on products and services
- Manage online reputation effectively
- Route insights and alerts to relevant teams

## Built for
MARKETERS, CUSTOMER_SUPPORT, EXECUTIVES

Source: https://www.softatlas.io/sprinklr/products/sprinklr-insights