---
canonical: "https://www.softatlas.io/sprout-social/products/employee-advocacy"
name: "Employee Advocacy"
provider: "Sprout Social"
category: "Marketing / Social Media Management / Employee Advocacy Tools"
review_count: 0
ai_powered: false
website: "https://sproutsocial.com/features/employee-advocacy"
updated: "2026-06-18"
---

# Employee Advocacy

By [Sprout Social](/sprout-social.md)

Employee Advocacy empowers employees to share authentic and aligned content, extending the company's reach and building credibility with key audiences.

## Features
- Empower employees to share brand content with pre-approved copy
- Measure the impact of employee advocacy with storytelling data
- Equip employees with lead-generation content
- Ensure consistent messaging with approved content
- Add and share content from various sources like RSS feeds
- Draft pre-approved message ideas for consistent branding
- Send targeted communications via newsletters or broadcasts
- Measure and optimize advocacy efforts for ROI

## Built for
MARKETERS, SALES, EXECUTIVES

Source: https://www.softatlas.io/sprout-social/products/employee-advocacy