---
canonical: "https://www.softatlas.io/sprout-social/products/influencer-marketing"
name: "Influencer Marketing"
provider: "Sprout Social"
category: "Marketing / Social Media Management / Influencer Management"
review_count: 0
ai_powered: false
website: "https://sproutsocial.com/influencer-marketing"
updated: "2026-06-18"
---

# Influencer Marketing

By [Sprout Social](/sprout-social.md)

The Influencer Marketing product helps businesses launch smarter creator campaigns by finding and activating creators based on real audience signals to drive relevance, reach, and measurable impact.

## Features
- Discover creators using AI-powered, topic-led search
- Evaluate creator resonance with AI-powered Brand Fit Scores
- Centralize outreach, contracting, content approvals, and payments
- Analyze brand safety with configurable safety reports
- Boost top-performing influencer content directly in-platform
- Generate customizable reports to highlight campaign metrics
- Connect creator activity to revenue with first-party analytics
- Manage workstreams with dedicated Workspaces

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/sprout-social/products/influencer-marketing