---
canonical: "https://www.softatlas.io/stacks/benchmark/cac-40/marketing"
name: "All Marketing tools used by the CAC 40"
cohort: "CAC 40"
category: "Marketing"
companies_listed: 40
tools_identified: 67
updated: "2026-09-21"
---

# All Marketing tools used by the CAC 40

29 of the 40 companies have at least one Marketing tool identified, 67 tools in all. Every percentage is a share of the full 40, so every figure is a floor.

Functions: Event Management (4 tools), Form Builders (3 tools), Local Marketing (6 tools), Marketing Automation (16 tools), Email Marketing (6 tools), SEO, GEO & Content Optimization (13 tools), Advertising Platforms (8 tools), Social Media Management (9 tools), Marketing Analytics (1 tool), PR & Media Intelligence (1 tool).

## The 10 most adopted tools

1. [Drimify](https://www.softatlas.io/drimify), 23% (9 companies)
2. [Digitevent](https://www.softatlas.io/digitevent), 13% (5 companies)
3. [Hawk](https://www.softatlas.io/hawk), 10% (4 companies), rated 4/5 on Soft Atlas (1 review)
4. [Marketing Cloud Account Engagement](https://www.softatlas.io/marketing-cloud-account-engagement), 10% (4 companies)
5. [Ausha](https://www.softatlas.io/ausha), 8% (3 companies)
6. [Botify](https://www.softatlas.io/botify), 8% (3 companies)
7. [DeepReach](https://www.softatlas.io/deepreach), 8% (3 companies)
8. [Eulerian](https://www.softatlas.io/eulerian), 8% (3 companies)
9. [Eventdrive](https://www.softatlas.io/eventdrive), 8% (3 companies)
10. [Meltwater](https://www.softatlas.io/meltwater), 8% (3 companies)

The other 57 are listed for Soft Atlas members at https://www.softatlas.io/stacks/benchmark/cac-40/marketing.

Benchmark: https://www.softatlas.io/stacks/benchmark/cac-40

Source: https://www.softatlas.io/stacks/benchmark/cac-40/marketing