---
canonical: "https://www.softatlas.io/stacks/benchmark/cac-40/sales"
name: "All Sales tools used by the CAC 40"
cohort: "CAC 40"
category: "Sales"
companies_listed: 40
tools_identified: 24
updated: "2026-09-21"
---

# All Sales tools used by the CAC 40

27 of the 40 companies have at least one Sales tool identified, 24 tools in all. Every percentage is a share of the full 40, so every figure is a floor.

Functions: CRM (8 tools), Sales Enablement (2 tools), Sales Engagement (3 tools), Sales Intelligence (2 tools), Lead Generation (6 tools), CPQ (Configure Price Quote) (2 tools), Revenue Intelligence (1 tool).

## The 10 most adopted tools

1. [ChapsVision](https://www.softatlas.io/chapsvision), 38% (15 companies)
2. [Microsoft Dynamics 365](https://www.softatlas.io/microsoft-dynamics), 20% (8 companies)
3. [Incenteev](https://www.softatlas.io/incenteev), 10% (4 companies)
4. [Salesforce](https://www.softatlas.io/salesforce), 10% (4 companies)
5. [Salesforce Sales Cloud](https://www.softatlas.io/salesforce-sales-cloud), 10% (4 companies), rated 4/5 on Soft Atlas (4 reviews)
6. [Aptivio](https://www.softatlas.io/aptivio), 8% (3 companies)
7. [Surfe](https://www.softatlas.io/surfe), 8% (3 companies), rated 4.5/5 on Soft Atlas (3 reviews)
8. [TheirStack](https://www.softatlas.io/theirstack), 8% (3 companies)
9. [Maslo](https://www.softatlas.io/maslo), 5% (2 companies)
10. [Tengo](https://www.softatlas.io/tengo), 5% (2 companies)

The other 14 are listed for Soft Atlas members at https://www.softatlas.io/stacks/benchmark/cac-40/sales.

Benchmark: https://www.softatlas.io/stacks/benchmark/cac-40

Source: https://www.softatlas.io/stacks/benchmark/cac-40/sales