---
canonical: "https://www.softatlas.io/stacks/benchmark/french-tech-120/marketing"
name: "All Marketing tools used by the French Tech 120"
cohort: "French Tech 120"
category: "Marketing"
companies_listed: 120
tools_identified: 27
updated: "2026-09-20"
---

# All Marketing tools used by the French Tech 120

25 of the 120 companies have at least one Marketing tool identified, 27 tools in all. Every percentage is a share of the full 120, so every figure is a floor.

Functions: Form Builders (1 tool), Marketing Automation (9 tools), Translation & Localization (1 tool), Email Marketing (2 tools), SEO, GEO & Content Optimization (8 tools), Advertising Platforms (1 tool), Social Media Management (3 tools), Marketing Analytics (2 tools).

## The 10 most adopted tools

1. [Customer.io](https://www.softatlas.io/customer-io), 3% (4 companies)
2. [Google Ads](https://www.softatlas.io/google-ads), 3% (4 companies)
3. [Meta](https://www.softatlas.io/meta-platforms-inc), 3% (4 companies)
4. [Ahrefs](https://www.softatlas.io/ahrefs), 2% (2 companies), rated 4.5/5 on Soft Atlas (2 reviews)
5. [Braze](https://www.softatlas.io/braze), 2% (2 companies), rated 4.3/5 on Soft Atlas (3 reviews)
6. [Prismic](https://www.softatlas.io/prismic), 2% (2 companies)
7. [Semji](https://www.softatlas.io/semji), 2% (2 companies)
8. [Semrush](https://www.softatlas.io/semrush), 2% (2 companies), rated 3.8/5 on Soft Atlas (6 reviews)
9. [Tally](https://www.softatlas.io/tally), 2% (2 companies), rated 4.3/5 on Soft Atlas (3 reviews)
10. [Adjust](https://www.softatlas.io/adjust), 1% (1 company)

The other 17 are listed for Soft Atlas members at https://www.softatlas.io/stacks/benchmark/french-tech-120/marketing.

Benchmark: https://www.softatlas.io/stacks/benchmark/french-tech-120

Source: https://www.softatlas.io/stacks/benchmark/french-tech-120/marketing