---
canonical: "https://www.softatlas.io/stacks/benchmark/impact-40-120/data-analytics"
name: "All Data & Analytics tools used by the Impact 40/120"
cohort: "Impact 40/120"
category: "Data & Analytics"
companies_listed: 120
tools_identified: 19
updated: "2026-10-08"
---

# All Data & Analytics tools used by the Impact 40/120

27 of the 120 companies have at least one Data & Analytics tool identified, 19 tools in all. Every percentage is a share of the full 120, so every figure is a minimum.

Functions: Business Intelligence (7 tools), Customer Data Platforms (1 tool), Data Warehouses & Lakehouses (1 tool), Data Integration (5 tools), Product & Web Analytics (5 tools).

## The 10 most adopted tools

1. [Metabase](https://www.softatlas.io/metabase), 11% (13 companies), rated 4.3/5 on Soft Atlas (3 reviews)
2. [Airbyte](https://www.softatlas.io/airbyte), 3% (4 companies), rated 4.5/5 on Soft Atlas (1 review)
3. [Snowflake](https://www.softatlas.io/snowflake-inc), 3% (4 companies), rated 5/5 on Soft Atlas (1 review)
4. [Amplitude](https://www.softatlas.io/amplitude-inc), 3% (3 companies), rated 4.5/5 on Soft Atlas (1 review)
5. [Mixpanel](https://www.softatlas.io/mixpanel), 2% (2 companies)
6. [PostHog](https://www.softatlas.io/posthog), 2% (2 companies), rated 4.8/5 on Soft Atlas (3 reviews)
7. [Segment](https://www.softatlas.io/segment), 2% (2 companies)
8. [Stitch](https://www.softatlas.io/stitch), 2% (2 companies)
9. [Tableau](https://www.softatlas.io/tableau-software), 2% (2 companies)
10. [Apache Airflow](https://www.softatlas.io/apache-airflow), 1% (1 company)

The other 9 are listed for Soft Atlas members at https://www.softatlas.io/stacks/benchmark/impact-40-120/data-analytics.

Benchmark: https://www.softatlas.io/stacks/benchmark/impact-40-120

Source: https://www.softatlas.io/stacks/benchmark/impact-40-120/data-analytics