---
canonical: "https://www.softatlas.io/stacks/benchmark/impact-40-120/marketing"
name: "All Marketing tools used by the Impact 40/120"
cohort: "Impact 40/120"
category: "Marketing"
companies_listed: 120
tools_identified: 28
updated: "2026-10-08"
---

# All Marketing tools used by the Impact 40/120

79 of the 120 companies have at least one Marketing tool identified, 28 tools in all. Every percentage is a share of the full 120, so every figure is a minimum.

Functions: Event Management (1 tool), Local Marketing (1 tool), Marketing Automation (5 tools), Website & Conversion Optimization (2 tools), Websites & CMS (5 tools), Email Marketing (4 tools), SEO, GEO & Content (4 tools), Advertising (3 tools), Influencer & Affiliate Marketing (2 tools), Mobile & SMS Marketing (1 tool).

## The 10 most adopted tools

1. [Brevo](https://www.softatlas.io/brevo), 42% (50 companies), rated 3.9/5 on Soft Atlas (6 reviews)
2. [Webflow](https://www.softatlas.io/webflow), 25% (30 companies)
3. [Klaviyo](https://www.softatlas.io/klaviyo), 8% (9 companies)
4. [Customer.io](https://www.softatlas.io/customer-io), 3% (3 companies)
5. [Google Ads](https://www.softatlas.io/google-ads), 3% (3 companies)
6. [Meta](https://www.softatlas.io/meta-platforms-inc), 3% (3 companies)
7. [Semrush](https://www.softatlas.io/semrush), 3% (3 companies), rated 3.9/5 on Soft Atlas (7 reviews)
8. [Strapi](https://www.softatlas.io/strapi), 3% (3 companies)
9. [Ahrefs](https://www.softatlas.io/ahrefs), 2% (2 companies), rated 4.5/5 on Soft Atlas (3 reviews)
10. [Google Marketing Platform](https://www.softatlas.io/google-marketing-platform), 2% (2 companies)

The other 18 are listed for Soft Atlas members at https://www.softatlas.io/stacks/benchmark/impact-40-120/marketing.

Benchmark: https://www.softatlas.io/stacks/benchmark/impact-40-120

Source: https://www.softatlas.io/stacks/benchmark/impact-40-120/marketing