---
canonical: "https://www.softatlas.io/stacks/benchmark/impact-40-120/sales"
name: "All Sales tools used by the Impact 40/120"
cohort: "Impact 40/120"
category: "Sales"
companies_listed: 120
tools_identified: 21
updated: "2026-10-08"
---

# All Sales tools used by the Impact 40/120

30 of the 120 companies have at least one Sales tool identified, 21 tools in all. Every percentage is a share of the full 120, so every figure is a minimum.

Functions: CRM (5 tools), Sales Enablement (2 tools), Sales Performance Management (1 tool), Sales Engagement (1 tool), Sales Intelligence (9 tools), CPQ, Proposals & Pricing (2 tools), Revenue Intelligence (1 tool).

## The 10 most adopted tools

1. [HubSpot](https://www.softatlas.io/hubspot-inc), 11% (13 companies), rated 4.4/5 on Soft Atlas (32 reviews)
2. [lemlist](https://www.softatlas.io/lemlist), 7% (8 companies), rated 4.6/5 on Soft Atlas (11 reviews)
3. [Salesforce Sales Cloud](https://www.softatlas.io/salesforce-sales-cloud), 3% (4 companies), rated 3.7/5 on Soft Atlas (8 reviews)
4. [LinkedIn Sales Solutions](https://www.softatlas.io/linkedin-sales-solutions), 3% (3 companies), rated 3.6/5 on Soft Atlas (10 reviews)
5. [Modjo](https://www.softatlas.io/modjo), 3% (3 companies), rated 4.8/5 on Soft Atlas (12 reviews)
6. [Tengo](https://www.softatlas.io/tengo), 3% (3 companies)
7. [Zoho](https://www.softatlas.io/zoho-corporation), 3% (3 companies), rated 5/5 on Soft Atlas (1 review)
8. [Attio](https://www.softatlas.io/attio), 2% (2 companies), rated 4.4/5 on Soft Atlas (7 reviews)
9. [Dropcontact](https://www.softatlas.io/dropcontact), 2% (2 companies)
10. [folk](https://www.softatlas.io/folk), 2% (2 companies)

The other 11 are listed for Soft Atlas members at https://www.softatlas.io/stacks/benchmark/impact-40-120/sales.

Benchmark: https://www.softatlas.io/stacks/benchmark/impact-40-120

Source: https://www.softatlas.io/stacks/benchmark/impact-40-120/sales