---
canonical: "https://www.softatlas.io/stacks/benchmark/luxury-and-beauty/marketing"
name: "All Marketing tools used by the Luxury and beauty"
cohort: "Luxury and beauty"
category: "Marketing"
companies_listed: 79
tools_identified: 52
updated: "2026-09-24"
---

# All Marketing tools used by the Luxury and beauty

39 of the 79 companies have at least one Marketing tool identified, 52 tools in all. Every percentage is a share of the full 79, so every figure is a floor.

Functions: Event Management (2 tools), Form Builders (1 tool), Local Marketing (2 tools), Marketing Automation (16 tools), Translation & Localization (1 tool), Email Marketing (6 tools), SEO, GEO & Content Optimization (6 tools), Advertising Platforms (4 tools), Social Media Management (12 tools), Marketing Analytics (2 tools).

## The 10 most adopted tools

1. [Drimify](https://www.softatlas.io/drimify), 8% (6 companies)
2. [Lefty](https://www.softatlas.io/lefty), 8% (6 companies)
3. [Botify](https://www.softatlas.io/botify), 5% (4 companies)
4. [Digitevent](https://www.softatlas.io/digitevent), 5% (4 companies)
5. [Mention](https://www.softatlas.io/mention), 5% (4 companies)
6. [Reelevant](https://www.softatlas.io/reelevant), 5% (4 companies)
7. [Splio](https://www.softatlas.io/splio), 5% (4 companies)
8. [Brevo](https://www.softatlas.io/brevo), 4% (3 companies), rated 3.8/5 on Soft Atlas (5 reviews)
9. [Emarsys](https://www.softatlas.io/emarsys), 4% (3 companies)
10. [Marketing Cloud Account Engagement](https://www.softatlas.io/marketing-cloud-account-engagement), 4% (3 companies)

The other 42 are listed for Soft Atlas members at https://www.softatlas.io/stacks/benchmark/luxury-and-beauty/marketing.

Benchmark: https://www.softatlas.io/stacks/benchmark/luxury-and-beauty

Source: https://www.softatlas.io/stacks/benchmark/luxury-and-beauty/marketing