---
canonical: "https://www.softatlas.io/stacks/benchmark/next40/design-creative"
name: "All Design & Creative tools used by the Next40"
cohort: "Next40"
category: "Design & Creative"
companies_listed: 40
tools_identified: 8
updated: "2026-10-22"
---

# All Design & Creative tools used by the Next40

19 of the 40 companies have at least one Design & Creative tool identified, 8 tools in all. Every percentage is a share of the full 40, so every figure is a minimum.

Functions: UI/UX Design (1 tool), Graphic Design (3 tools), Video & Audio Creation (4 tools).

## The 8 most adopted tools

1. [Figma](https://www.softatlas.io/figma), 28% (11 companies), rated 4.8/5 on Soft Atlas (4 reviews)
2. [Canva](https://www.softatlas.io/canva), 13% (5 companies), rated 4.8/5 on Soft Atlas (4 reviews)
3. [Abyssale](https://www.softatlas.io/abyssale), 3% (1 company)
4. [Ausha](https://www.softatlas.io/ausha), 3% (1 company)
5. [Loom](https://www.softatlas.io/loom), 3% (1 company), rated 4/5 on Soft Atlas (1 review)
6. [Photoroom](https://www.softatlas.io/photoroom), 3% (1 company)
7. [Vimeo](https://www.softatlas.io/vimeo-inc), 3% (1 company)
8. [Wistia](https://www.softatlas.io/wistia), 3% (1 company)

Benchmark: https://www.softatlas.io/stacks/benchmark/next40

Source: https://www.softatlas.io/stacks/benchmark/next40/design-creative