---
canonical: "https://www.softatlas.io/stacks/benchmark/next40/marketing"
name: "All Marketing tools used by the Next40"
cohort: "Next40"
category: "Marketing"
companies_listed: 40
tools_identified: 13
updated: "2026-09-15"
---

# All Marketing tools used by the Next40

7 of the 40 companies have at least one Marketing tool identified, 13 tools in all. Every percentage is a share of the full 40, so every figure is a floor.

Functions: Marketing Automation (6 tools), Email Marketing (1 tool), SEO, GEO & Content Optimization (3 tools), Advertising Platforms (1 tool), Social Media Management (2 tools).

## The 10 most adopted tools

1. [Ausha](https://www.softatlas.io/ausha), 3% (1 company)
2. [Braze](https://www.softatlas.io/braze), 3% (1 company), rated 4.3/5 on Soft Atlas (3 reviews)
3. [Customer.io](https://www.softatlas.io/customer-io), 3% (1 company)
4. [Google Ads](https://www.softatlas.io/google-ads), 3% (1 company)
5. [Mention](https://www.softatlas.io/mention), 3% (1 company)
6. [Meta](https://www.softatlas.io/meta-platforms-inc), 3% (1 company)
7. [PathFactory](https://www.softatlas.io/pathfactory), 3% (1 company)
8. [Prismic](https://www.softatlas.io/prismic), 3% (1 company)
9. [Reachdesk](https://www.softatlas.io/reachdesk), 3% (1 company)
10. [Resend](https://www.softatlas.io/resend), 3% (1 company)

The other 3 are listed for Soft Atlas members at https://www.softatlas.io/stacks/benchmark/next40/marketing.

Benchmark: https://www.softatlas.io/stacks/benchmark/next40

Source: https://www.softatlas.io/stacks/benchmark/next40/marketing