---
canonical: "https://www.softatlas.io/stacks/benchmark/next40/sales"
name: "All Sales tools used by the Next40"
cohort: "Next40"
category: "Sales"
companies_listed: 40
tools_identified: 26
updated: "2026-09-15"
---

# All Sales tools used by the Next40

22 of the 40 companies have at least one Sales tool identified, 26 tools in all. Every percentage is a share of the full 40, so every figure is a floor.

Functions: CRM (3 tools), Sales Enablement (3 tools), Sales Engagement (7 tools), Sales Intelligence (5 tools), Lead Generation (5 tools), Revenue Intelligence (3 tools).

## The 10 most adopted tools

1. [lemlist](https://www.softatlas.io/lemlist), 33% (13 companies), rated 4.6/5 on Soft Atlas (6 reviews)
2. [Salesforce Sales Cloud](https://www.softatlas.io/salesforce-sales-cloud), 33% (13 companies), rated 4/5 on Soft Atlas (4 reviews)
3. [HubSpot](https://www.softatlas.io/hubspot-inc), 25% (10 companies), rated 4.3/5 on Soft Atlas (29 reviews)
4. [Modjo](https://www.softatlas.io/modjo), 18% (7 companies), rated 4.8/5 on Soft Atlas (11 reviews)
5. [FullEnrich](https://www.softatlas.io/fullenrich), 15% (6 companies), rated 4.5/5 on Soft Atlas (4 reviews)
6. [Qobra](https://www.softatlas.io/qobra), 13% (5 companies), rated 5/5 on Soft Atlas (1 review)
7. [LinkedIn Sales Solutions](https://www.softatlas.io/linkedin-sales-solutions), 10% (4 companies), rated 4/5 on Soft Atlas (8 reviews)
8. [Claap](https://www.softatlas.io/claap), 8% (3 companies), rated 4.7/5 on Soft Atlas (5 reviews)
9. [Gong](https://www.softatlas.io/gong), 8% (3 companies), rated 4.3/5 on Soft Atlas (2 reviews)
10. [Clay](https://www.softatlas.io/clay), 5% (2 companies)

The other 16 are listed for Soft Atlas members at https://www.softatlas.io/stacks/benchmark/next40/sales.

Benchmark: https://www.softatlas.io/stacks/benchmark/next40

Source: https://www.softatlas.io/stacks/benchmark/next40/sales