--- canonical: "https://www.softatlas.io/stacks/benchmark/serena" name: "The Serena stack" cohort: "Serena" companies_listed: 53 companies_in_atlas: 52 benchmark_companies: 50 distinct_tools: 149 updated: "2026-10-10" --- # The Serena stack ## What this measures Investments of Serena. Of the 53 on the list, 52 exist as a Soft Atlas organization and 50 have at least one tool identified. **Every percentage below is a share of the full 53**, including the 3 Soft Atlas has no tool for. Every figure is therefore a minimum: it can only understate how many of the cohort run a tool, never overstate it. A tool is counted for a company only when a source recorded it: a job posting naming it, a vendor listing the company as a customer, Soft Atlas market research, or an employee with a verified work email. It is counted once per company even when several sources agree. An area with no tool means Soft Atlas identified none, not that the company runs none. **Where the data comes from.** Vendors' customer references / Recent job postings / Social networks / What Soft Atlas members declare / Interviews / Companies and vendors themselves. **Minimum (never a ceiling).** Every figure is a minimum: the real share of companies using a tool can be higher, never lower. **One sub-category per tool.** Each solution is filed under one sub-category, the one of its core business, and that is where it is counted with all its customers. A suite covering several needs, say HRIS, payroll and learning, therefore appears once in a benchmark, even when its offer is broader. ## Most adopted tools 20 of 53 companies, 5 tools identified. - [Cloudflare](https://www.softatlas.io/cloudflare-inc), 36% (19 companies), rated 5/5 on Soft Atlas (1 review) - Used by: Dataiku, Emmi AI, Kili Technology, Kleio, Metrobloks - [Amazon Web Services (AWS)](https://www.softatlas.io/amazon-web-services-inc), 34% (18 companies), rated 3.5/5 on Soft Atlas (2 reviews) - Used by: Brigad, Cloud ex Machina, helios, Kelvin, Santé Académie - [Webflow](https://www.softatlas.io/webflow), 34% (18 companies) - Used by: Fipto, Inato, Kleio, Odaseva, Pelico - [Anthropic](https://www.softatlas.io/anthropic), 32% (17 companies), rated 4.9/5 on Soft Atlas (20 reviews) - Used by: Dataiku, Descartes Underwriting, Kleio, OpsMill, Uniphore - [Welcome to the Jungle](https://www.softatlas.io/welcome-to-the-jungle), 32% (17 companies), rated 4.3/5 on Soft Atlas (2 reviews) - Used by: Accenta, Descartes Underwriting, Goodvest, helios, Vitesse ## IT & Infrastructure 40 of 53 companies, 7 tools identified. Functions: IT Service & Asset Management, Cloud Infrastructure, Device Management. All 7 tools: https://www.softatlas.io/stacks/benchmark/serena/it-infrastructure - [Cloudflare](https://www.softatlas.io/cloudflare-inc), 36% (19 companies), rated 5/5 on Soft Atlas (1 review) - Used by: Dataiku, Emmi AI, Kili Technology, Kleio, Metrobloks - [Amazon Web Services (AWS)](https://www.softatlas.io/amazon-web-services-inc), 34% (18 companies), rated 3.5/5 on Soft Atlas (2 reviews) - Used by: Brigad, Cloud ex Machina, helios, Kelvin, Santé Académie - [Google Cloud](https://www.softatlas.io/google-cloud), 19% (10 companies) - Used by: Descartes Underwriting, Evaneos, Mindee, Sarus, Underdog - [Microsoft Azure](https://www.softatlas.io/microsoft-azure), 6% (3 companies), rated 3.8/5 on Soft Atlas (2 reviews) - Used by: Mindee, Odaseva, Orisha - [Jamf](https://www.softatlas.io/jamf), 4% (2 companies) - Used by: Dataiku, Fipto - [Primo](https://www.softatlas.io/primo), 2% (1 company) - Used by: Kili Technology - [Zluri](https://www.softatlas.io/zluri), 2% (1 company) - Used by: Underdog ## Marketing 31 of 53 companies, 11 tools identified. Functions: Marketing Automation, Websites & CMS, Email Marketing, SEO, GEO & Content, Advertising. All 11 tools: https://www.softatlas.io/stacks/benchmark/serena/marketing - [Webflow](https://www.softatlas.io/webflow), 34% (18 companies) - Used by: Fipto, Inato, Kleio, Odaseva, Pelico - [Brevo](https://www.softatlas.io/brevo), 21% (11 companies), rated 3.9/5 on Soft Atlas (6 reviews) - Used by: Acheel, H Company, Jimmy, Kotzilla, Santé Académie - [Framer](https://www.softatlas.io/framer), 4% (2 companies), rated 5/5 on Soft Atlas (1 review) - Used by: Kotzilla, pyannoteAI - [BotRank.ai](https://www.softatlas.io/botrank), 2% (1 company) - Used by: Orisha - [Customer.io](https://www.softatlas.io/customer-io), 2% (1 company) - Used by: Santé Académie - [Google Ads](https://www.softatlas.io/google-ads), 2% (1 company) - Used by: Underdog - [Google Marketing Platform](https://www.softatlas.io/google-marketing-platform), 2% (1 company) - Used by: Underdog - [Klaviyo](https://www.softatlas.io/klaviyo), 2% (1 company) - Used by: Underdog - [Meta](https://www.softatlas.io/meta-platforms-inc), 2% (1 company) - Used by: Underdog - [Salesforce Marketing Cloud](https://www.softatlas.io/salesforce-marketing-cloud), 2% (1 company), rated 5/5 on Soft Atlas (1 review) - Used by: Evaneos ## Developer & Engineering 26 of 53 companies, 16 tools identified. Functions: Communication APIs, Infrastructure & Platform Engineering, Low-Code Development, Product Management, CI/CD, API Management, Backend & Cloud Platforms, Observability & Monitoring, Coding Tools. All 16 tools: https://www.softatlas.io/stacks/benchmark/serena/developer-engineering - [GitHub](https://www.softatlas.io/github), 13% (7 companies), rated 4.7/5 on Soft Atlas (3 reviews) - Used by: Electra, Evaneos, Inato, May, Underdog - [GitLab](https://www.softatlas.io/gitlab-inc), 13% (7 companies) - Used by: Bitstack, Descartes Underwriting, helios, Kili Technology, Lokki - [Vercel](https://www.softatlas.io/vercel-inc), 13% (7 companies), rated 5/5 on Soft Atlas (1 review) - Used by: CarbonFarm, Edgee, H Company, Kotcha, Lokki - [Cursor](https://www.softatlas.io/cursor), 9% (5 companies), rated 5/5 on Soft Atlas (1 review) - Used by: AMI Labs, CarbonFarm, DeepIP, Electra, H Company - [MongoDB](https://www.softatlas.io/mongodb-inc), 9% (5 companies) - Used by: Evaneos, Lokki, Malt, Mindee, Uniphore - [Twilio](https://www.softatlas.io/twilio-inc), 6% (3 companies) - Used by: Brigad, Dataiku, Santé Académie - [JetBrains](https://www.softatlas.io/jetbrains), 4% (2 companies) - Used by: Bitstack, Emmi AI - [Sentry](https://www.softatlas.io/sentry), 4% (2 companies) - Used by: Evaneos, Inato - [.NET](https://www.softatlas.io/net), 2% (1 company) - Used by: Orisha - [CircleCI](https://www.softatlas.io/circleci), 2% (1 company) - Used by: Inato ## Productivity & Collaboration 26 of 53 companies, 17 tools identified. Functions: Business Phone Systems, Project Management, Meetings & Video Conferencing, Team Collaboration, Knowledge Management, Team Chat, Workflow Automation, Office & Personal Productivity. All 17 tools: https://www.softatlas.io/stacks/benchmark/serena/productivity-collaboration - [Slack](https://www.softatlas.io/slack-technologies-llc), 26% (14 companies), rated 4.6/5 on Soft Atlas (26 reviews) - Used by: AMI Labs, Emmi AI, Kleio, Orisha, Santé Académie - [Notion](https://www.softatlas.io/notion-labs-inc), 21% (11 companies), rated 4.8/5 on Soft Atlas (18 reviews) - Used by: Accenta, Electra, Emmi AI, Evaneos, Malt - [Google Workspace](https://www.softatlas.io/google-workspace), 8% (4 companies), rated 4.8/5 on Soft Atlas (16 reviews) - Used by: Electra, Evaneos, H Company, Underdog - [Microsoft Teams](https://www.softatlas.io/microsoft-teams), 8% (4 companies), rated 4.1/5 on Soft Atlas (10 reviews) - Used by: Metrobloks, Quandela, Roofline, Vitesse - [Miro](https://www.softatlas.io/miro), 8% (4 companies), rated 4.5/5 on Soft Atlas (2 reviews) - Used by: Electra, Emmi AI, Evaneos, Odaseva - [n8n](https://www.softatlas.io/n8n), 8% (4 companies), rated 4.8/5 on Soft Atlas (11 reviews) - Used by: Electra, Evaneos, Malt, Underdog - [Linear](https://www.softatlas.io/linear), 6% (3 companies), rated 5/5 on Soft Atlas (5 reviews) - Used by: Bitstack, Fipto, Pelico - [Jira](https://www.softatlas.io/jira), 4% (2 companies), rated 4/5 on Soft Atlas (3 reviews) - Used by: Goodvest, Malt - [Aircall](https://www.softatlas.io/aircall), 2% (1 company), rated 4.4/5 on Soft Atlas (7 reviews) - Used by: Evaneos - [Asana](https://www.softatlas.io/asana-inc), 2% (1 company), rated 4.5/5 on Soft Atlas (2 reviews) - Used by: Santé Académie ## HR & Talent 25 of 53 companies, 17 tools identified. Functions: Core HR (HRIS), Employee Benefits, Recruiting, Employee Engagement & Experience, Performance & Compensation, Learning & Development. All 17 tools: https://www.softatlas.io/stacks/benchmark/serena/hr-talent - [Welcome to the Jungle](https://www.softatlas.io/welcome-to-the-jungle), 32% (17 companies), rated 4.3/5 on Soft Atlas (2 reviews) - Used by: Accenta, Descartes Underwriting, Goodvest, helios, Vitesse - [Ashby](https://www.softatlas.io/ashby), 11% (6 companies) - Used by: AMI Labs, Dotfile, H Company, Inato, Pelico - [Teamtailor](https://www.softatlas.io/teamtailor), 6% (3 companies) - Used by: Descartes Underwriting, Electra, Fipto - [Alan](https://www.softatlas.io/alan), 4% (2 companies), rated 5/5 on Soft Atlas (1 review) - Used by: AMI Labs, Quandela - [Figures](https://www.softatlas.io/figures), 4% (2 companies), rated 4.5/5 on Soft Atlas (1 review) - Used by: Evaneos, Malt - [Greenhouse](https://www.softatlas.io/greenhouse), 4% (2 companies) - Used by: Dataiku, Underdog - [Lever](https://www.softatlas.io/lever), 4% (2 companies) - Used by: Malt, Odaseva - [Lucca](https://www.softatlas.io/lucca), 4% (2 companies), rated 4.7/5 on Soft Atlas (5 reviews) - Used by: Descartes Underwriting, Electra - [Swile](https://www.softatlas.io/swile), 4% (2 companies) - Used by: Electra, Quandela - [360Learning](https://www.softatlas.io/360learning), 2% (1 company) - Used by: Malt ## Artificial Intelligence 22 of 53 companies, 3 tools identified. Functions: AI Assistants, Foundation Models & LLM APIs. All 3 tools: https://www.softatlas.io/stacks/benchmark/serena/artificial-intelligence - [Anthropic](https://www.softatlas.io/anthropic), 32% (17 companies), rated 4.9/5 on Soft Atlas (20 reviews) - Used by: Dataiku, Descartes Underwriting, Kleio, OpsMill, Uniphore - [OpenAI](https://www.softatlas.io/openai), 19% (10 companies), rated 4.9/5 on Soft Atlas (4 reviews) - Used by: AMI Labs, Bitstack, Inato, OpsMill, Underdog - [Dust](https://www.softatlas.io/dust), 4% (2 companies), rated 4.7/5 on Soft Atlas (11 reviews) - Used by: Electra, Underdog ## Data & Analytics 12 of 53 companies, 12 tools identified. Functions: Business Intelligence, Customer Data Platforms, Data Warehouses & Lakehouses, Data Integration, Product & Web Analytics. All 12 tools: https://www.softatlas.io/stacks/benchmark/serena/data-analytics - [Airbyte](https://www.softatlas.io/airbyte), 8% (4 companies), rated 4.5/5 on Soft Atlas (1 review) - Used by: Evaneos, Goodvest, Inato, May - [Metabase](https://www.softatlas.io/metabase), 8% (4 companies), rated 4.3/5 on Soft Atlas (3 reviews) - Used by: Goodvest, Lokki, May, Underdog - [Mixpanel](https://www.softatlas.io/mixpanel), 4% (2 companies) - Used by: Dataiku, DeepIP - [Amplitude](https://www.softatlas.io/amplitude-inc), 2% (1 company), rated 4.5/5 on Soft Atlas (1 review) - Used by: Evaneos - [Looker](https://www.softatlas.io/looker), 2% (1 company), rated 3.5/5 on Soft Atlas (1 review) - Used by: Malt - [Omni](https://www.softatlas.io/omni), 2% (1 company), rated 4.5/5 on Soft Atlas (1 review) - Used by: Electra - [PostHog](https://www.softatlas.io/posthog), 2% (1 company), rated 4.8/5 on Soft Atlas (3 reviews) - Used by: Lokki - [Power BI](https://www.softatlas.io/power-bi), 2% (1 company), rated 4.5/5 on Soft Atlas (2 reviews) - Used by: Quandela - [Salesforce Data 360](https://www.softatlas.io/salesforce-data-360), 2% (1 company) - Used by: Evaneos - [Snowflake](https://www.softatlas.io/snowflake-inc), 2% (1 company), rated 5/5 on Soft Atlas (1 review) - Used by: Electra ## Sales 12 of 53 companies, 16 tools identified. Functions: CRM, Sales Enablement, Sales Engagement, Sales Intelligence, Inbound Lead Management, CPQ, Proposals & Pricing, Revenue Intelligence. All 16 tools: https://www.softatlas.io/stacks/benchmark/serena/sales - [HubSpot](https://www.softatlas.io/hubspot-inc), 9% (5 companies), rated 4.4/5 on Soft Atlas (32 reviews) - Used by: Cloud ex Machina, Dotfile, Electra, H Company, Malt - [lemlist](https://www.softatlas.io/lemlist), 8% (4 companies), rated 4.6/5 on Soft Atlas (11 reviews) - Used by: Dotfile, Electra, Malt, Mindee - [Claap](https://www.softatlas.io/claap), 4% (2 companies), rated 4.7/5 on Soft Atlas (8 reviews) - Used by: Evaneos, Malt - [Salesforce Sales Cloud](https://www.softatlas.io/salesforce-sales-cloud), 4% (2 companies), rated 3.7/5 on Soft Atlas (9 reviews) - Used by: Evaneos, Malt - [Clay](https://www.softatlas.io/clay), 2% (1 company), rated 3/5 on Soft Atlas (1 review) - Used by: H Company - [Drift](https://www.softatlas.io/drift), 2% (1 company) - Used by: Uniphore - [folk](https://www.softatlas.io/folk), 2% (1 company) - Used by: Poppins - [Gong](https://www.softatlas.io/gong), 2% (1 company), rated 4.4/5 on Soft Atlas (5 reviews) - Used by: Malt - [Guideflow](https://www.softatlas.io/guideflow), 2% (1 company) - Used by: Dataiku - [LinkedIn Sales Solutions](https://www.softatlas.io/linkedin-sales-solutions), 2% (1 company), rated 3.6/5 on Soft Atlas (10 reviews) - Used by: Dotfile ## Finance 9 of 53 companies, 14 tools identified. Functions: Accounting, Spend & Expense Management, Billing & Receivables, FP&A & Treasury, Procurement & Accounts Payable, Business Banking & Financing. All 14 tools: https://www.softatlas.io/stacks/benchmark/serena/finance - [Payflows](https://www.softatlas.io/payflows), 6% (3 companies) - Used by: Descartes Underwriting, Electra, Evaneos - [Spendesk](https://www.softatlas.io/spendesk), 6% (3 companies), rated 3.8/5 on Soft Atlas (5 reviews) - Used by: Descartes Underwriting, Evaneos, Malt - [Qonto](https://www.softatlas.io/qonto), 4% (2 companies), rated 4.7/5 on Soft Atlas (8 reviews) - Used by: Descartes Underwriting, Santé Académie - [Spiko](https://www.softatlas.io/spiko), 4% (2 companies) - Used by: AMI Labs, Malt - [Defacto](https://www.softatlas.io/defacto), 2% (1 company) - Used by: Malt - [Hyperline](https://www.softatlas.io/hyperline), 2% (1 company), rated 4/5 on Soft Atlas (2 reviews) - Used by: Lokki - [Indy](https://www.softatlas.io/indy), 2% (1 company) - Used by: Swaive - [Libeo](https://www.softatlas.io/libeo), 2% (1 company) - Used by: Electra - [Pennylane](https://www.softatlas.io/pennylane), 2% (1 company), rated 4.9/5 on Soft Atlas (12 reviews) - Used by: Underdog - [Pigment](https://www.softatlas.io/pigment), 2% (1 company), rated 4.3/5 on Soft Atlas (2 reviews) - Used by: Malt ## Customer Experience 8 of 53 companies, 8 tools identified. Functions: Customer Support, Customer Feedback & VoC, Conversational AI. All 8 tools: https://www.softatlas.io/stacks/benchmark/serena/customer-experience - [Intercom](https://www.softatlas.io/intercom), 6% (3 companies), rated 4.5/5 on Soft Atlas (2 reviews) - Used by: Electra, Poppins, Santé Académie - [Blumana](https://www.softatlas.io/blumana), 2% (1 company) - Used by: Dotfile - [Crisp](https://www.softatlas.io/crisp), 2% (1 company) - Used by: Malt - [Fiber](https://www.softatlas.io/fiber), 2% (1 company) - Used by: Quandela - [Fin](https://www.softatlas.io/fin), 2% (1 company) - Used by: Underdog - [Freshworks](https://www.softatlas.io/freshworks-inc), 2% (1 company), rated 3/5 on Soft Atlas (1 review) - Used by: Evaneos - [Gorgias](https://www.softatlas.io/gorgias), 2% (1 company) - Used by: Underdog - [Unifix](https://www.softatlas.io/unifix), 2% (1 company) - Used by: Malt ## Design & Creative 8 of 53 companies, 3 tools identified. Functions: UI/UX Design, Graphic Design, Video & Audio Creation. All 3 tools: https://www.softatlas.io/stacks/benchmark/serena/design-creative - [Figma](https://www.softatlas.io/figma), 8% (4 companies), rated 4.8/5 on Soft Atlas (3 reviews) - Used by: helios, Orisha, Pelico, Santé Académie - [Canva](https://www.softatlas.io/canva), 4% (2 companies), rated 4.7/5 on Soft Atlas (3 reviews) - Used by: Kleio, Malt - [Loom](https://www.softatlas.io/loom), 4% (2 companies) - Used by: Dataiku, Odaseva ## Legal 8 of 53 companies, 6 tools identified. Functions: Contract Management, Law Firm & Legal Ops, E-Signature. All 6 tools: https://www.softatlas.io/stacks/benchmark/serena/legal-tech - [DocuSign](https://www.softatlas.io/docusign-inc), 6% (3 companies) - Used by: Dataiku, Odaseva, Uniphore - [Tomorro](https://www.softatlas.io/tomorro), 4% (2 companies), rated 3/5 on Soft Atlas (1 review) - Used by: Electra, Evaneos - [Uplaw](https://www.softatlas.io/uplaw), 4% (2 companies) - Used by: Electra, Malt - [HelloSign](https://www.softatlas.io/hellosign), 2% (1 company) - Used by: Dataiku - [Legartis](https://www.softatlas.io/legartis), 2% (1 company) - Used by: Emmi AI - [Yousign](https://www.softatlas.io/yousign), 2% (1 company) - Used by: Santé Académie ## Security & Compliance 8 of 53 companies, 7 tools identified. Functions: Email Security & Awareness, Identity & Access Management, Privacy & Data Protection. All 7 tools: https://www.softatlas.io/stacks/benchmark/serena/it-security - [1Password](https://www.softatlas.io/1password), 4% (2 companies), rated 4.8/5 on Soft Atlas (7 reviews) - Used by: DeepIP, Quandela - [Bitwarden](https://www.softatlas.io/bitwarden), 4% (2 companies) - Used by: Bitstack, Dataiku - [Dashlane](https://www.softatlas.io/dashlane), 2% (1 company) - Used by: Electra - [KnowBe4](https://www.softatlas.io/knowbe4), 2% (1 company) - Used by: Uniphore - [NordPass](https://www.softatlas.io/nordpass), 2% (1 company) - Used by: Acheel - [Okta](https://www.softatlas.io/okta-inc), 2% (1 company) - Used by: Malt - [OneTrust](https://www.softatlas.io/onetrust), 2% (1 company) - Used by: Uniphore ## Commerce 6 of 53 companies, 3 tools identified. Functions: E-commerce Platforms, Payments. All 3 tools: https://www.softatlas.io/stacks/benchmark/serena/commerce - [Stripe](https://www.softatlas.io/stripe-inc), 8% (4 companies), rated 5/5 on Soft Atlas (2 reviews) - Used by: Brigad, Lokki, pyannoteAI, Santé Académie - [Mangopay](https://www.softatlas.io/mangopay), 2% (1 company) - Used by: Malt - [Shopify](https://www.softatlas.io/shopify-inc), 2% (1 company) - Used by: Underdog ## Operations 5 of 53 companies, 6 tools identified. Functions: Workplace & Facilities, ESG & Sustainability. All 6 tools: https://www.softatlas.io/stacks/benchmark/serena/operations - [Carbo](https://www.softatlas.io/carbo), 2% (1 company) - Used by: Malt - [Carbonfact](https://www.softatlas.io/carbonfact), 2% (1 company) - Used by: AMI Labs - [Ditto](https://www.softatlas.io/ditto), 2% (1 company) - Used by: Malt - [EcoVadis](https://www.softatlas.io/ecovadis), 2% (1 company) - Used by: helios - [Envoy](https://www.softatlas.io/envoy-2), 2% (1 company) - Used by: Descartes Underwriting - [Watershed](https://www.softatlas.io/watershed), 2% (1 company) - Used by: Dataiku ## Industry Software 3 of 53 companies, 3 tools identified. Functions: Financial Services Software. All 3 tools: https://www.softatlas.io/stacks/benchmark/serena/industry-software - [Bridge](https://www.softatlas.io/bridge), 2% (1 company) - Used by: Silvr - [Powens](https://www.softatlas.io/powens), 2% (1 company) - Used by: Bitstack - [Skaleet](https://www.softatlas.io/skaleet), 2% (1 company) - Used by: helios Source: https://www.softatlas.io/stacks/benchmark/serena