---
canonical: "https://www.softatlas.io/stacks/benchmark/serena/marketing"
name: "All Marketing tools used by the Serena"
cohort: "Serena"
category: "Marketing"
companies_listed: 53
tools_identified: 7
updated: "2026-10-02"
---

# All Marketing tools used by the Serena

5 of the 53 companies have at least one Marketing tool identified, 7 tools in all. Every percentage is a share of the full 53, so every figure is a minimum.

Functions: Marketing Automation (2 tools), Websites & CMS (1 tool), SEO, GEO & Content (1 tool), Advertising (3 tools).

## The 7 most adopted tools

1. [BotRank.ai](https://www.softatlas.io/botrank), 2% (1 company)
2. [Customer.io](https://www.softatlas.io/customer-io), 2% (1 company)
3. [Google Ads](https://www.softatlas.io/google-ads), 2% (1 company)
4. [Google Marketing Platform](https://www.softatlas.io/google-marketing-platform), 2% (1 company)
5. [Meta](https://www.softatlas.io/meta-platforms-inc), 2% (1 company)
6. [Salesforce Marketing Cloud](https://www.softatlas.io/salesforce-marketing-cloud), 2% (1 company), rated 5/5 on Soft Atlas (1 review)
7. [Strapi](https://www.softatlas.io/strapi), 2% (1 company)

Benchmark: https://www.softatlas.io/stacks/benchmark/serena

Source: https://www.softatlas.io/stacks/benchmark/serena/marketing