---
canonical: "https://www.softatlas.io/stash/products/self-directed-investing"
name: "Self Directed Investing"
provider: "Stash"
category: "Finance / Banking & Accounts / Robo-Advisors"
review_count: 0
ai_powered: false
website: "https://www.stash.com/invest"
updated: "2026-07-20"
---

# Self Directed Investing

By [Stash](/stash.md)

Self Directed Investing allows users to choose and manage their own investments, providing personalized advice and access to fractional shares of thousands of stocks.

## Features
- Access fractional shares of stocks and ETFs
- Receive personalized investment advice
- Set up recurring investments automatically
- Reinvest dividends instantly
- Utilize the Stock-Back® Card for bonus stock rewards
- Turn spare change into investments with Stock Round-Ups
- Buy, sell, and manage investments via app or online
- Invest in retirement and custodial accounts

## Built for
EXECUTIVES, OPERATIONS

Source: https://www.softatlas.io/stash/products/self-directed-investing