Stella

Stella is a platform designed to help brands determine which of their advertisements truly drive sales. By integrating various measurement tools such as incrementality experiments, media mix modeling, and multi-touch attribution, Stella consolidates the data to provide actionable insights on where to allocate marketing budgets. This approach allows brands to optimize their advertising strategies by understanding the impact of each marketing touchpoint. Founded by media buyer Brenden DelaRua and data scientist Vinay Karode, Stella offers a third option for accurate marketing measurement without the need for complex models or long-term contracts.