---
canonical: "https://www.softatlas.io/talkwalker/products/media-monitoring"
name: "Media Monitoring"
provider: "Talkwalker"
category: "Marketing / PR & Media Intelligence / Media Monitoring"
review_count: 0
ai_powered: false
website: "https://www.talkwalker.com/products/media-monitoring"
updated: "2026-06-18"
---

# Media Monitoring

By [Talkwalker](/talkwalker.md)

A media monitoring tool that measures brand performance and helps build successful PR and content strategies.

## Features
- Monitor brand mentions in real-time across social, broadcast, print, and online media
- Analyze audience sentiment to inform media strategy
- Detect brand mentions in images, videos, and audio
- Generate custom reports and AI summaries for insights
- Receive custom alerts for potential crises and trending topics
- Identify influential people and media outlets for targeted outreach
- Track keywords and mentions across 30 social media networks
- Integrate with tech stack for consolidated performance metrics

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/talkwalker/products/media-monitoring