---
canonical: "https://www.softatlas.io/terminus/products/personalization"
name: "Personalization"
provider: "Terminus"
category: "Marketing / Marketing Automation / Personalization Engines"
review_count: 0
ai_powered: false
website: "https://terminus.com/products/web-personalization"
updated: "2026-07-30"
---

# Personalization

By [Terminus](/terminus.md)

Personalization enables marketers to tailor web experiences to individual visitors, increasing engagement and conversion rates.

## Features
- Personalize on-page web content for target segments
- Create pop-up web content tailored to individual visitors
- Integrate with key go-to-market channels and tools
- Use intent data to prioritize and contextualize outreach
- Drive higher ROAS with account-based and programmatic ads
- Convert website visitors with native chatbot and live chat
- Turn employee emails into targeted marketing channels
- Measure and optimize pipeline and revenue outcomes

## Built for
MARKETERS, SALES, CUSTOMER_SUPPORT, EXECUTIVES

Source: https://www.softatlas.io/terminus/products/personalization