---
canonical: "https://www.softatlas.io/terminus/products/propensity-based-leads"
name: "Propensity-Based Leads"
provider: "Terminus"
category: "Sales / Lead Generation / Lead Enrichment"
review_count: 0
ai_powered: true
website: "https://terminus.com/products/propensity-based-audience-activation"
updated: "2026-07-30"
---

# Propensity-Based Leads

By [Terminus](/terminus.md)

Propensity-Based Leads helps identify and activate leads that are most likely to convert, enhancing lead generation efforts.

## Features
- Identify leads with high conversion potential
- Activate leads through targeted engagement
- Prioritize in-market accounts for sales opportunities
- Integrate with key go-to-market channels and tools
- Utilize intent data for contextualized outreach
- Segment target audiences using firmographic data

## Built for
SALES, MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/terminus/products/propensity-based-leads