Traackr

Traackr provides software that brands use to manage influencer and creator marketing as a measurable program rather than one-off campaigns. Teams search a database of creators across social networks, vet them on audience data and brand safety, and organize relationships in a shared workspace. The platform tracks campaign content and performance, manages briefs, payments and product seeding, and benchmarks results against competitors with share-of-voice and earned media metrics. An AI assistant helps plan strategy and answer questions about program data. Traackr is used mainly by consumer brands in beauty, fashion and consumer goods, including global companies coordinating influencer work across several countries.