---
canonical: "https://www.softatlas.io/unify/products/plays"
name: "Plays"
provider: "Unify"
category: "Sales / Sales Engagement / Sales Engagement Platforms"
review_count: 0
ai_powered: true
launched: 2026
website: "https://unifygtm.com/product/plays"
updated: "2026-07-30"
---

# Plays

By [Unify](/unify.md)

Automated playbooks that trigger on signals to prospect, qualify, and sequence in real-time, enhancing sales team efficiency.

## Features
- Create workflows that leverage signals, AI, and sequencing
- Trigger actions from enrichment, prospecting, AI Agents, sequencing, and alerts
- Use AI to research and qualify prospects at scale
- Enroll qualified buyers into personalized, multi-channel sequences
- Run multi-touch sequences blending automated email, manual tasks, calls, and social engagement
- Analyze and report on play performance and pipeline generation
- Attribute opportunities back to the triggering signal
- Automate outbound processes with AI-driven personalization

## Built for
SALES, MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/unify/products/plays