Vector

Vector is an account-based marketing platform that works at the level of individual buyers instead of whole companies. It identifies the people who visit a website or research a category elsewhere, combines these signals with intent, job change and funding data, and scores accounts by buying stage. Target builds audiences of verified contacts matching the ideal customer profile and syncs them to ad platforms such as LinkedIn, Google, Meta and Reddit. Reveal shows which people clicked on the ads, and Bid Agent automates campaign bidding. Attribution reports connect these touchpoints to deals. It is used by B2B demand generation, ABM and marketing operations teams.