---
canonical: "https://www.softatlas.io/veeva/products/veeva-marketing-analytics"
name: "Veeva Marketing Analytics"
provider: "Veeva"
category: "Marketing / Marketing Analytics / Campaign Performance Analytics"
review_count: 0
ai_powered: false
website: "https://www.veeva.com/products/marketing-analytics"
updated: "2026-07-30"
---

# Veeva Marketing Analytics

By [Veeva](/veeva.md)

Veeva Marketing Analytics provides campaign measurement, targeting, and insights for marketers.

## Features
- Measure campaign performance
- Target specific audiences
- Generate marketing insights
- Integrate commercial data for insights
- Provide standardized master data management
- Access global HCP and HCO profiles
- Analyze patient and prescriber data
- Manage key opinion leader engagement

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/veeva/products/veeva-marketing-analytics