---
canonical: "https://www.softatlas.io/videorunrun/products/connected-tv"
name: "Connected TV"
provider: "VideoRunRun"
category: "Marketing / Advertising / Programmatic Advertising"
review_count: 0
ai_powered: true
website: "https://www.videorunrun.com/connected-tv"
updated: "2026-10-30"
---

# Connected TV

By [VideoRunRun](/videorunrun.md)

Connected TV uses creative intelligence to enhance the performance of premium video inventory with features like creative compliance scoring and automated analytics.

## Features
- Integrate predictive scoring for video ads performance
- Turn video assets into measurable signals
- Identify high-performing creative elements
- Continuously optimize creative before scaling
- Conduct multi-variant creative testing
- Measure incrementality via GeoLift
- Maximize ROI in high-CPM environments
- Connect creative data with campaign performance signals

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/videorunrun/products/connected-tv