---
canonical: "https://www.softatlas.io/visitor-insites/products/people-based-intent-audiences"
name: "People-Based Intent Audiences"
provider: "Visitor InSites"
category: "Marketing / Advertising Platforms / Audience Targeting Tools"
review_count: 0
ai_powered: false
website: "https://www.visitorinsites.com/what-we-do/funnel-builder-intent-data"
updated: "2026-07-30"
---

# People-Based Intent Audiences

By [Visitor InSites](/visitor-insites.md)

People-Based Intent Audiences are built from B2B and B2C buying signals, providing lists of named individuals showing research behavior tied to specific products, services, industries, or categories.

## Features
- Identify in-market buyers from real web behavior
- Resolve behavioral signals to named individuals with email
- Activate audiences across Google, Meta, and programmatic ads
- Track and adapt to buyer behavior continuously
- Provide audience topics across B2B and B2C categories
- Build audiences from search, browsing, and comparison activity
- Offer person-level identification for targeted advertising
- Refresh audience data as behavior changes

## Built for
MARKETERS, SALES, EXECUTIVES

Source: https://www.softatlas.io/visitor-insites/products/people-based-intent-audiences