---
canonical: "https://www.softatlas.io/vwo/products/vwo-customer-data-platform"
name: "VWO Customer Data Platform"
provider: "VWO"
category: "Data & Analytics / Customer Data Platforms / Marketing CDPs"
review_count: 0
ai_powered: false
website: "https://vwo.com/customer-data-platform"
updated: "2026-07-29"
---

# VWO Customer Data Platform

By [VWO](/vwo.md)

VWO Customer Data Platform is a database software that consolidates customer data into permanent records, enabling businesses to better understand and engage with their customers.

## Features
- Unify customer data into a single platform
- Analyze visitor behavior to drive growth
- Test and create web experiences that convert
- Conduct multivariate testing
- Record sessions for in-depth analysis
- Generate heatmaps for visual insights
- Perform funnel analysis
- Conduct form analysis

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/vwo/products/vwo-customer-data-platform