---
canonical: "https://www.softatlas.io/vwo/products/vwo-insights"
name: "VWO Insights"
provider: "VWO"
category: "Data & Analytics / Product & Web Analytics / Web Analytics"
review_count: 0
ai_powered: true
launched: 2018
website: "https://vwo.com/insights"
updated: "2026-07-29"
---

# VWO Insights

By [VWO](/vwo.md)

VWO Insights provides in-depth analytics on visitor behavior to drive growth and conversions, featuring tools like session recordings, heatmaps, and funnel analysis.

## Features
- Analyze visitor behavior with session recordings
- Visualize user interactions using heatmaps
- Conduct funnel analysis to identify drop-off points
- Perform form analysis to improve form completion rates
- Gather insights on mobile app user behavior
- Integrate with other platforms for enhanced data analysis
- Utilize AI for end-to-end optimization
- Collect voice of the customer feedback

## Built for
MARKETERS, CUSTOMER_SUPPORT, EXECUTIVES

Source: https://www.softatlas.io/vwo/products/vwo-insights